From Data to Action: The Art of Data-Driven Decision Making
Hi, My name is Nabi and I will take you on a journey to the fascinating realm of data science through data, engines, insights, and black tea!
🐣→💡→🚀 About Me
I have diverse skills and experience in product marketing and data science. You might be wondering how I've been able to pursue these fields - here's my story.
2014 to 2016: Early steps as an Engineer
While doing a master's in geotechnical engineering I began my career as a Geotechnical Engineer - Data & Analytics, focusing on spatial data analysis and numerical methods.
2016 to 2021: A soft pivot Marketing Analytics and earning an MBA
In 2016, I became interested in data-driven performance marketing and started practicing digital marketing and marketing analytics. To deepen my understanding of business administration, I pursued an MBA in 2018. I worked with tech enterprises like Huawei Technologies and high-growth Canadian startups like Railz AI. I successfully managed a marketing budget of over $2M, increased its return on investment by 36%, and contributed $8.25M in annual recurring revenue. As a data-driven marketer, I implemented strategies and tactics to interact with users, evaluated their behavior and conversion rates, and monitored retention for a user base of over 1 million annually active individuals.
2021 to 2023: Why I pursued a Master's degree in Data Science
Right in the middle of the pandemic, I learned about a new data science career trend where I could play a bridge role between business and data science stakeholders (like AI/ML product management roles). I lacked the back-end data science experience that would allow me to excel. Therefore, I decided to enroll in the highly competitive and prestigious data science program at the University of British Columbia.
2023 to who knows: Bridging the gap between business stakeholders and data science teams
Throughout the past 8 years of heavily focusing on data applications in civil engineering, telecom, internet services, and fintech, I found myself yearning for the competitive sink-or-swim environment that the business world and data-related problems provide. With a solid background in both business and data science, I am now seeking opportunities to use my skills and knowledge to drive growth as a data science leader, skilled in turning business challenges into data science solutions.
🔧 What I’m Good at
I am an Engineer who became a growth data science strategist specializing in data-driven business management and marketing insight.
I have done numerous data analytics in interaction-based customer segmentation, real-time sentiment analysis, causal inference, and purchase tendency prediction.
I've planned, launched, and monitored over 30 marketing campaigns to contribute an average of $8.25M in ARR.
I have launched several features that resulted in a combined %275 user base growth for a variety of the products I worked with.
One of the main reasons that Vancouver is such a great place to live for me is because it provides easy and quick access to multiple ski resorts and a wide variety of biking trails. The stunning natural beauty of British Columbia is a constant source of inspiration for me, and I love to share my adventures on Travel Beautiful Columbia.
I own a Giant Escape 2 bike, which I ride frequently, from Stanley Park in Downtown Vancouver to Lighthouse Park in West Vancouver. If you're interested, you can check out my rides on my Strava profile.
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