Hi, It’s Nabi 👋🏻

📈 From Data to Action:

Elevating Marketing Decision Making with the Power of Data!

Hi, my name is Nabi, and I will take you on a journey to the fascinating realm of marketing data science in heath sciences through innovative analytics, strategic insights, and transformative solutions, all steeped in the wisdom of black tea!

🐣→💡→🚀 About Me

With a diverse background in digital marketing, strategies, marketing analytics, and data science, my career began as a Geotechnical Engineer - Data & Analytics in 2014 after finishing my B.Sc. and M.Sc. in Civil Engineering.

I pivoted to Marketing Analytics in 2016, combining my data analytics skills with digital marketing, later enhanced by an MBA. At companies like FarazAndishan and Railz AI (Acquired by FIS), I managed +$1M marketing budgets, substantially increasing ROI and revenue.

Recognizing the need for deeper data science knowledge, I pursued a Master's in Data Science at the University of British Columbia in 2022.

Currently, as the Associate Director of Marketing Analytics and Integration at Klick Health, I am bridging the gap between business stakeholders and data science teams in the health sciences and pharmaceutical sector, leveraging my extensive experience in data applications across various industries.

🔧 What I’m Good at

I am an Engineer who became a growth data science strategist specializing in data-driven business management and marketing insight.

Data Science

I have done numerous data analytics in interaction-based customer segmentation, real-time sentiment analysis, causal inference, and purchase tendency prediction.

Digital Marketing Strategy

I've planned, launched, and monitored over 30 marketing campaigns to contribute an average of $15.25M in ARR.

Product Management

I have launched several features that resulted in a combined %275 user base growth for a variety of the products I worked with.

Vancouver's appeal for me lies in its proximity to numerous ski resorts and an array of biking trails, making it an ideal place to reside. The breathtaking scenery of British Columbia continually inspires me, and I enjoy sharing my experiences on Travel Beautiful Columbia. As an avid cyclist, I often ride my Giant Escape 2 bike, exploring routes from around this gorgeous city. For those interested in my cycling adventures, feel free to visit my Strava profile to see more.