Mohammad Reza Nabizadeh, M.Sc., MBA
Growth Data Science Strategist
I am an Engineer who became a growth data science strategist specializing in data-driven business management and marketing insight.
🤓 About me
For almost eight years, I have worked with tech enterprises like Huawei Technologies and hyper-growth Canadian startups like Railz AI. I have managed over a $2M marketing budget, increased its Return on Investment (ROI) by 36%, and contributed $8.25M in Annual Recurring Revenue (ARR). As a data-driven marketer, I designed strategies to engage with users and analyzed their behavior metrics, conversions, and retentions for over 1 million yearly active users.
Specializing in the design of user research plans and implementation of user behavior tracking platforms, I have developed a range of business metrics dashboards and data analysis tools to evaluate the effectiveness and return on investment of marketing programs.
I have done numerous data analytics in interaction-based customer segmentation, real-time sentiment analysis, causal inference, and purchase tendency prediction. Through my data-driven marketing experience, I have analyzed the customer acquisition cost, predicted the net profit, and optimized the daily ad spending on each marketing channel. At Railz, I have implemented an in-house user behavior analysis framework that enriches prospects' properties, predicts buying intent by analyzing leads' behavioral history, and derives product development insights through various clustering analyses.
🛠 Skills
- Pandas, NumPy
- Matplotlib, Seaborn
- Marketing Management
- Team Leadership
- Strategic Planning
- Project Management
- Data Analysis
- LP Optimization, Unbounce
- CRM, SalesForce
- Behavior Analysis, Mixpanel
- Market Research
- Marketing Automation, Hubspot
- Advertisement
- SQL, MongoDB
- R, Python
- Tableau, Google Data Studio
👨🏻💻 Work experience
- MKTG 2005: Marketing Automation
- BUSI 651: Machine Learning
- BUSI 650: Business Analytics
- MKT 623: Digital Marketing Strategies
- Directed Railz’s demand generation strategy and increased marketing’s contribution to annual recurring revenue (ARR) to 33% (7.2% quarterly increase)
- Managed over multi-six figure paid ads budget (confidential) and increased the customer lifetime value (CLTV)/ customer acquisition cost (CAC) to 3.89
- Increased touchpoints within a customer’s journey, optimized landing pages, and converted engaged contacts through calls-to-actions and thought leadership content, leading to a 45% increase in leads/MQL.
Learn more: 2021: Demand Generation Manager
- Contributed $1.5M to Tutti’s annual recurring revenue (ARR)
- Managed over $0.5M/yr marketing budget and amplified its ROI by 46%
- Directed company-wide marketing strategy and marketing team of 4
Learn more: 2019: Marketing Manager
- Directed product marketing strategy and contributed $3M to Huawei Music Mobile App’s ARR target
- Managed over $0.4M/yr marketing budget and a product marketing team of 7
- Designed lifecycle marketing strategies and reached 600,000 MAU (160% improvement)
Learn more: 2018: Product Marketing Manager
- Developed SamanPey’s website and directed company-wide marketing strategy
- Managed +$100K marketing budget and contributed 32% of the revenue
- Launched in-house SEO and content marketing strategy resulting in +500 daily organic website visitors (54% of daily traffic) and a 2.6% conversion rate.
Learn more: 2016: Marketing Analytics Manager
Geotechnical Engineer - Data & Analytics May 2015 - August 2016
- Analyzed the land survey data and geological datasets to propose possible soil improvement scenarios
- Numerical and Finite Element (FEM) analysis of proposed design and comparison of results with in-situ datasets
- Proposed stress-strain prediction models based on available construction’s normalized historical data to predict excessive deformations of structure (prescriptive analysis)
Learn more: 2015: Geotechnical Engineer - Data & Analytics
Engineer Intern June 2013 - September 2013
- Reviewed QC and As-Built reports for +4000 Sqm
- Collected survey data, stationed and drone images to estimate earthwork volumes through image processing
- Reviewed blueprints to ensure that they meet code requirements
Learn more: 2013: Engineer Intern
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🎓 Education
- Sessional Average: 91.8%
🏆 Graduated summa cum laude (GPA 4.00, Class rank 1 among 52 students)
Learn more: MBA in Marketing
🏆 Graduated summa cum laude (GPA 4.00, Class rank one among 22 students)
Learn more: M.Sc. in Geotechnical Engineering
B.Sc. in Civil Engineering June 2013 - September 2013
🏆 Graduated magna cum laude (GPA 3.81, Class rank three among 87 students)
Learn more: B.Sc. in Civil Engineering
🏗️ Selected Projects and Papers
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