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Overview
- Company Name: Tutti Delivery App
- Title: Marketing Manager
- Employment type: Permanent Full-time
- Location: Victoria, Canada
- Duration of employment: September 2019 - August 2021
At a glance
- Supported Tutti’s annual recurring revenue (ARR) target of $1.5M
- Nominated for 2021 VCC Business of the Year award
- Directed company-wide marketing strategy and marketing team of 4
- Managed over $0.5M/yr marketing budget and amplified its ROI by 46%
- Launched Go-to-market strategies to expand into 8 new markets
- Accelerated Monthly Active User (MAU) growth by 357%
- Planned and managed +30 B2B joint, affiliate, and channel marketing campaigns with business partners, boosted their sales by 23%
- Enhanced social media awareness by 290%
- Analyzed user behavior data and proposed product features, like “$0 delivery fee” program and menu recommendation system
Description
Tutti is a British Columbia-based food and beverage delivery app. Its mission is to support local merchants by offering them a competitive rate, a customizable storefront on the app, and marketing support while bringing communities together around a shared love of food. I joined Tutti in September 2019; a few months afterward, the COVID-19 pandemic happened, and I indeed say that I gained a significant part of my professional experience during the COVID-19 pandemic when user behavior and business metrics fluctuated daily. On March 18th, 2020, when the government of British Columbia declared a provincial emergency, all restaurants shut down, and the demand for business through the Tutti delivery service skyrocketed ten times normal. That meant ten times more challenging work for me to create accurate customer segmentation based on their interaction, run real-time sentiment analysis, and predict purchase tendencies. Besides all of the marketing initiatives I kicked off at Tutti, I implemented a business reporting and analysis dashboard using Tableau. I designed an integrated dashboard to collect real-time user intent and behavior data, analyze the customer acquisition cost, predict the net profit, and optimize the daily spending on each marketing channel.
Media
- Victoria business association extends free delivery for restaurants as B.C. shutters indoor dining
- 13 Local Businesses that are Adapting to Coronavirus
- Victoria Delivery App TUTTI Offers “Free Meal on Us” to Help Hospitality Workers
- Here’s how to get FREE delivery from your favorite downtown Victoria restaurants
- You can try these 7 local restaurants from the comfort of your own home (CONTEST)