2016: Marketing Analytics Manager

Back to 📑Resumé

Overview

• Company Name: SamanPey Soil Improvement Services
• Title: Marketing Analytics Manager
• Employment type: Permanent Full-time
• Location: Tehran, Iran
• Duration of employment: August 2016 - February 2018

At a glance

• Developed SamanPey’s website and directed company-wide marketing strategy
• Managed +$100K marketing budget and contributed 32% of the revenue
• Launched in-house SEO and content marketing strategy resulting in +500 daily organic website visitors (54% of daily traffic) and 2.6% conversion rate.
• Increased brand awareness (45% increase in Share of Voice (SOV) and 15% monthly social media followers increase) by launching a video marketing strategy and focusing on pre-roll video ads
• Attended seven events, seminars, and exhibitions to generate leads with average 5% lower cost-per-lead
• Conducted regular market research to analyze prospects’ requirements and reported market trends to the engineering team

Description

It all started when I discussed SamanPey’s website with the CEO. I had designed a few websites using WordPress, and the idea of designing a new website in-house seemed very exciting. After a while, I became the sole contributor to SamanPey’s marketing efforts, and I really enjoyed learning the profound marketing concepts. Therefore, I started taking online digital marketing courses and became very successful at it. I designed a high-level marketing persona and messaging strategy as a foundation for all of SamanPey’s ongoing marketing tactics. I designed various marketing campaigns, including content promotion, branding, and lead generation campaigns.

Media